Three Brands. One Purpose.

A Keweenaw Life, Built on Gut Instinct and Good People.

Up here, where Lake Superior hugs the shore and the Keweenaw juts out like a defiant little peninsula with a big personality, three brands took shape—not from spreadsheets, but from sweat.

Fresh Coast Cabins, Small Craft, and Takka Saunas weren’t built to chase trends. They weren’t part of a five-year plan. They were born from a deep love of this place and the simple belief that good things happen when you create space for people to slow down, connect, and feel something real.

Here’s how it all happened.